Our tried-and-true methods are failing us, creating a storm of problems: outreach efforts are falling flat, growth strategies need reevaluation, securing quality leads is increasingly difficult, and sales and marketing might as well be speaking different languages. In this session, we dissect what’s working and what’s not in today's pipeline-building world. It’s a bit scary but crucial if we all want to keep up.

Which metrics truly matter? How can you use them effectively without feeling overwhelmed? We'll dive into these questions and more, aiming to enhance your ability to make data-driven decisions that boost your marketing campaigns' effectiveness and drive business growth.

Explore how leading B2B marketers are using emotional storytelling to drive engagement, build trust, and create lasting connections with their audience. We’ll share strategies for balancing emotional resonance with professional credibility and highlight examples of campaigns that hit the right emotional notes.

In our next episode, we’ll dive into the transformation of B2B marketing, exploring how enterprise organisations are adopting digital-first strategies to stay competitive. We’ll uncover how businesses can break away from static, outdated approaches to embrace innovative methods like augmented reality, AI-driven insights, and interactive campaigns that truly resonate with their audiences.

In this episode, we explore the key factors driving the spread of innovations in B2B technology adoption. We'll focus on elements like relative advantage, ease of use, and observable results, while also examining how media and word-of-mouth influence early and long-term success. Our expert panel will share real-world experiences on what has worked for them in accelerating tech adoption and driving growth. Join us for a discussion on how B2B marketers and product developers can apply these insights to ensure their innovations gain traction.

Join a panel of B2B marketers as we explore how to achieve Strategic Alignment between sales and marketing leadership to create unified growth strategies. We’ll discuss the importance of collaboration at the leadership level, sharing insights on navigating organizational shifts, maintaining political power, and demonstrating the value of marketing-driven leads.

Our playbooks are being tested like never before: quotas are harder to hit, customer churn is on the rise, and scaling revenue sustainably feels like an uphill battle. In this session, JD Miller, author of The CRO’s Guide to Winning, joins us to tackle the toughest challenges facing revenue leaders today. We’ll break down what’s working, what’s outdated, and how to adapt to thrive in today’s high-pressure environment. Bring your questions—this is your chance to get direct insights from one of the best in the business.