Scaling Multi - Channel Strategies in B2B

How can B2B brands effectively scale multi-channel strategies while balancing brand investment and performance marketing?

This episode explores the evolution of B2B marketing from direct-response tactics to brand-led, multi-touch strategies. Our panel of marketing leaders will discuss:

• Lessons from B2C and how multi-channel, brand-first approaches are reshaping B2B marketing.

• The balance between digital and offline strategies, including paid social, search, trade shows, and field marketing.

• The role of creative quality and video in upper-funnel marketing and demand generation.

• How to measure and prove the impact of multi-touch marketing using modern attribution models.

Join us for an in-depth discussion on the strategies and challenges of scaling B2B marketing across multiple channels.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Mike Braund, Senior Director, Market Operations & Digital Marketing at Iterable

• Lauren Vasu, Senior Global Demand Generation Manager at Alteryx

• AJ Navarro, Marketing Operations Manager at Sprout Social, Inc.

• Abishek Karkamkar, Manager, Marketing Analytics and Operations at Cohesity

• Alex Venus, Head of Digital and Web Marketing at Presonio
  
  

March 25th, 5:00 PM (UK)/ 2:00 PM (PT)
Online