Leveraging Facebook, Linkedin and Programmatic for B2B ads

Guests

Luke Rose Smith Paid Media Specialist, SureCloud

Charles Oben Digital Marketing Manager, TalkTalk Business

James Palmer Paid Media Specialist, AbCam

This Adzact Unscripted video summarises a discussion with digital marketing leaders from top companies like Abcam, SureCloud and TalkTalk Business.

They share real-world perspectives on crucial topics like:

• Precisely targeting niche audiences (02:33)

• Optimizing channel mix and costs (05:11)

• Balancing brand building and lead gen (18:29)

• Solving attribution challenges (21:29)

• Effectively leveraging programmatic advertising (30:45)

• Implementing multi-channel campaigns (36:17)

• Adapting approaches to different verticals (51:42)

  Gain actionable tips on audience targeting, platform selection, campaign measurement and more. Discover what works across awareness-building, lead generation and every stage of the B2B sales funnel.
  
  Whether just starting out in B2B or looking to optimize existing strategies, this video provides insights you won't find in any textbook

#PaidMedia #Programmatic #Multichannel #Attribution #LinkedIn #Segmentation #ABM