The Power of Emotions in B2B Marketing

Emotion in B2B Marketing is an often-overlooked driver of engagement, yet it holds the key to truly resonating with decision-makers and buyers. In a world of data-driven strategies and rational pitches, how can brands harness emotional storytelling to stand out?

We’ll uncover why emotion matters in B2B, exploring real-world examples of campaigns that successfully tapped into emotional triggers to build trust, loyalty, and action. Learn how to balance emotional appeal with professional credibility, and discover the science behind why humans – even in a business context – buy on emotion and justify with logic.

Share your experiences of emotionally impactful campaigns, hear lessons from industry experts, and gain practical tips for weaving emotion into your next marketing strategy.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Wendi Sours, Webinar Marketing Manager at Sense

• Katie Smith, Oasys Senior Marketing and Communications Manager at ARUP

• Farzanah Rahman, Marketing Executive at TECHNIA

• Becky Stables, Head Of Marketing at CatalystIT Solutions

• Rachel Behrens, Senior Event Marketing Manager at Workiva

March 13th, 5:00 PM (UK)/ 2:00 PM (PT)
Online