Community Creation and Relationship Building

Community Marketing has become a powerful growth strategy for B2B marketers, but what does it really take to build and activate a thriving community? As buyers increasingly turn to their peers for recommendations and validation, the importance of community in the B2B marketing mix is growing rapidly.

We’ll explore how to identify the right communities for your audience, uncover creative ways to build engagement, and share strategies for turning your community into a self-sustaining growth engine. Learn how to balance organic growth with tactical outreach, and hear real-world examples of brands that successfully hacked their way into tight-knit communities.

Join the discussion to share your experiences, challenges, and wins in building or leveraging communities for marketing success.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Allison Fasching, Head of Community, Customer & Product Marketing at Sprinklr Community

• Kristine Setschin, Director Regional & Partner Marketing, EMEA at GitLab

• (+3 seats available)

March 18th, 4:00 PM (UK)/ 1:00 PM (PT)
Online