ICP in 2025, how well do you know your customers

As B2B marketing and sales evolve, the traditional Ideal Customer Profile (ICP) is no longer enough. In 2025, companies must move beyond firmographics and intent signals to truly understand their best-fit customers—leveraging advanced data, AI-driven insights, and deep qualitative analysis to refine their ICPs for smarter targeting and higher conversions. Join us for an in-depth discussion with leading experts in marketing, sales, and data intelligence.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Sophia (Jiang) Martin, Group Product Marketing Manager at Confluent

• Antony Chang, Head of Regional Marketing, International at Brightcove

• Vivian Pan Jordan, Senior Manager, Portfolio and Product Marketing at Cornerstone OnDemand

• Sushmitha Koka, Director of Product Marketing, B2B Tech at Bamboo Rose

• Jonathan Youdeem, Product Marketing Director at Eightfold.

March 20th, 5:00 PM (UK)/ 2:00 PM (PT)
Online