Sales and Marketing Alignment

Upcoming Episode
Written By Joaquin Dominguez

Sales and Marketing Alignment is a classic topic for the PrecisionPunks community, and it is becoming even more relevant as many B2B companies transition from sales-led to marketing-led growth. But how can you ensure seamless alignment in both strategy and execution?

We’ll discuss the importance of collaboration at the leadership level, sharing insights on navigating organizational shifts, maintaining political power, and demonstrating the value of marketing-driven leads.

We’ll also delve into Tactical Alignment, focusing on how to optimize the sales pipeline using tools like CRM, intent data, and advanced analytics. Learn how to tackle common challenges such as maintaining high-quality attribution, managing CRM data integrity, and leveraging analytics to prove the impact of your marketing efforts.

Share what has worked for you, and what remains a challenge, while learning best practices from your peers.

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Chloe Banholzer, Partner Marketing Manager at Magnit

  • Dori Burnett, Senior Audience Marketing Manager at Atlassian

  • Philip Gentis, EMEA Marketing Manager, Mölnlycke Health Care UK

  • Philip Gentis, Economic Development Communication at Lightcast

  • Ejiro Odogun, Performance & Operations Manager at Dell Technologies

 

Feb 4th, 5 PM ( London - Zoom)
Online

 
 
Joaquin Dominguez
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