$40M of B2B LinkedIn Ad spend is managed through AdsGuard

Cut out wasted LinkedIn Ad spend

Apply the combined learnings of the highest LinkedIn Spenders

See what you could save

Brands that have managed waste so far include:

Here’s what what they said:

“So LinkedIn can just spend my budget on these nonsense companies…isn’t that a bit of a loophole for them?”
“This very much identifies with data the issues that I know that we've got with our top of funnel firmographic targeting.”
“If we look at even just cutting out those top ten bad-fit companies we’d see the efficiency right away”
“The thing that really hit me hard instantly was that the top 100 companies represent 1% of all the businesses we're targeting, but 32% of our spend!”
“I think that's very much on point of ones that we want to stay away from and ones that we want to target”
“80% of our budget is going against these [bad fit] companies? That’s quite a percentage!”
“So these massive companies are taking up all our impressions basically. And none ever become leads…we're getting it wrong and it's still our biggest revenue stream. So what if we got it right?”

Read the research that inspired AdsGuard

The last 65 B2B Brands to do a free audience audit with Adzact found that 32% of their $40M combined annual budget was being spent on the same 100 ‘Click-Sponge’ entities.

This represents an average monthly wasted spend of $106K

Click Sponges are just 0.01% of accounts targeted

But suck up 32% of ad budgets ($m)

It’s easy to over-saturate common click-sponges with impressions.

Click Sponges are unlikely to buy, but pollute sales pipelines and waste sales time.

See what you could save

A few of the worst ‘click sponges’ from the Audience Audits so far:

Diagnosing the problem is impossible in ad platform reporting, so most B2B Brands don't know it’s happening.

B2B Marketers simply see ad ROI and lead conversion collapsing.

Redirecting this wasted budget means you grow 50% faster!

Take this 1/3 of your budget, advertise to good-fit accounts and marketing contributed growth will go up 50%.

See what you could save

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Monthly LinkedIn Ads Budget ($)

Number of your ads on the LinkedIn Ads Library in the last 12 months

Monthly Wasted Paid Media Budget: $0

Annual Wasted Paid Media Budget: $0

Here's an example of over-saturation of click sponges at a sophisticated ‘Unicorn’ B2B HR Tech Company that ran a Free Audience Audit:

Spend on ads over 12 months: $819,864
Poor-fit 'click sponges' as % of total companies targeted: 1.49%
Total budget spent on click sponges: $279,018 (34% of total budget)
Typical clients: SME, High-Tech, High Remote-Work Adoption, generous employee benefits, an 'our culture' webpage, high SaaS adoption
Click Sponges: Department of Work and Pensions, PWC, United States Air Force, IBM, US Postal Service, Goldman Sachs, JP Morgan etc.

Take a look at the Audience Audit results below for another company suffering clicksploitation below:

See wasted ad spend:

Now, this company is blocking wasted clicks, and has discovered their true online TAM with Adzact.

See more success stories

Once you’ve cut-out the waste, let AI find your ideal customer profile

Adzact will train itself on your clients, finding your ICP with AI. It will automatically block wasted clicks outside your ICP and discover your true Total Addressable Market (TAM).

Pinpoint your perfect audience on LinkedIn, Facebook, Google, and beyond—ensure every ad hits the mark.