Couple’s therapy: Learning to know and love your B2B Audience
Webinar Series - Adzact Presents
Couple’s therapy: Learning to know and love your B2B Audience
Thu, Jan 25th, 2024 10:30-11:00 AM GMT
Online
Hosts
Adrian Hobbs & Tom Gatten
Tom Gatten and Adrian Hobbs have spent ten years helping B2B companies get to know their audience better. In this webinar, they'll explore why for most B2B companies it it's harder than it should be to know your audience, and what it means when you truly understand and love your Total Addressable Market (TAM).
Are you feeling any of these symptoms?
A feeling that your budget isn't big enough? A wish that funding round could come earlier?
A feeling of futility in your marketing programs?
Grumpy salespeople?
Endless worries about 'Product-Market Fit
Well you might find that a lack of understanding of the size of your TAM is at the root of them. Join Tom and Adrian to learn the dirty secret that almost no B2B knows the true size of their audience. Why that is (it's not your fault) and what happens when you slay that demon forever.
