Data Ethics in B2B Marketing: Navigating the Line Between Personalisation and Privacy

Adzact Confidential

Data Ethics in B2B Marketing: Navigating the Line Between Personalisation and Privacy

We will cover how to use data smartly and ethically for tailored marketing, while keeping privacy front and center. This talk is all about finding the right way to personalise without stepping over the line. It's crucial for senior B2B marketers to know where that line is, given all the rules and expectations around data these days. We'll talk about clear communication, getting the okay from your audience, and handling data the right way. This is about keeping trust with your clients and staying on the right side of the law.

Host
Tom Gatten

Feb 28, 2024 12:30-1:30 PM GMT
Online

Important information

Adzact Confidential hosts a series of virtual round-table discussions under the Chatham House Rule, aimed at professionals in the digital advertising sector. These events are designed to facilitate in-depth discussions on key industry topics and trends.

Commitment to Openness: To ensure a frank and open dialogue, participants are asked not to take notes or make recordings. This policy is in place to encourage a free exchange of ideas in a confidential setting.

Event Overview: Each session aims to engage participants in thoughtful debate and exploration of new ideas. You will have the opportunity to interact with peers and industry leaders in a constructive and respectful environment.

Who Should Attend: This series is suited to professionals in the digital advertising field who are keen to explore new ideas and contribute to meaningful discussions.

Join us at Adzact Confidential for engaging discussions on the future of digital advertising.