The Secret to making Innovations take off

In this episode, we will explore the key factors driving the spread of innovations in B2B technology adoption. We'll focus on elements like relative advantage, ease of use, and observable results while also examining how media and word-of-mouth influence early and long-term success. Our expert panel will share real-world experiences on what has worked for them in accelerating tech adoption and driving growth. 

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Benjamin Samuels, Chief Revenue Officer at 1mind AI

  • Barney O'Kelly, Head of Solutions & Product Marketing at AlixPartners

  • Lara McCaskill, Head of Product Marketing at Atlassian

  • Jonathan Youdeem, Product Marketing Director at Eightfold.

  • (+1 seat available)


 

April 17th, 5PM (UK) / 9 AM (PT)
Online

 
 
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Are your Leads killing your business?

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Building a Customer-Centric Culture in B2B