The Secret to making Innovations take off
In this episode, we will explore the key factors driving the spread of innovations in B2B technology adoption. We'll focus on elements like relative advantage, ease of use, and observable results while also examining how media and word-of-mouth influence early and long-term success. Our expert panel will share real-world experiences on what has worked for them in accelerating tech adoption and driving growth.
Host
Joaquin Dominguez, Head of Marketing at Adzact
Guests
Benjamin Samuels, Chief Revenue Officer at 1mind AI
Barney O'Kelly, Head of Solutions & Product Marketing at AlixPartners
Lara McCaskill, Head of Product Marketing at Atlassian
Jonathan Youdeem, Product Marketing Director at Eightfold.
(+1 seat available)
April 17th, 5PM (UK) / 9 AM (PT)
Online