Demand Creation vs Demand Capture

In this episode we will explore attribution challenges. This discussion, led by industry experts, navigates the complexities of accurately measuring marketing efforts, balancing short-term and long-term goals, and leveraging innovative measurement techniques. Their insights provide a comprehensive guide for enhancing marketing strategies and achieving more precise attribution in B2B contexts.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Isabel Casey, Head of Marketing at Sifted

• (+4 seats available)

April 10th, 5PM (UK) / 9 AM (PT)
Online