Demand Creation vs Demand Capture

Upcoming Episode
Written By Joaquin Dominguez

In this episode we will explore attribution challenges. This discussion, led by industry experts, navigates the complexities of accurately measuring marketing efforts, balancing short-term and long-term goals, and leveraging innovative measurement techniques. Their insights provide a comprehensive guide for enhancing marketing strategies and achieving more precise attribution in B2B contexts.

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Isabel Casey, Head of Marketing at Sifted

  • Aurelia L., Global Field Marketing Manager at Check Point Software

  • Beth Brooker, Senior B2B Marketing Manager at Three UK

  • Taylor Coblentz, Partner Marketing Manager at Insight

  • (+1 seat available)


 

April 10th, 5PM (UK) / 9 AM (PT)
Online

 
 
Joaquin Dominguez
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