Want Better B2B Ads? Start Thinking Like a B2C Brand
B2B marketing has long been stuck in a cycle of dry, transactional messaging—but what if the key to success lies in taking a page from the B2C playbook? In this episode, we explore why social media in B2B needs to stay social, how creativity and entertainment play a crucial role in capturing attention, and why brands should stop treating LinkedIn like a digital billboard.
We break down a strategic approach that moves beyond traditional lead-gen tactics, focusing instead on building trust, engagement, and qualified audiences within the platform. You'll hear insights on:
Why B2B content should borrow from B2C’s playbook—leveraging video, memes, and storytelling to stand out
The role of TikTok and Meta as testing grounds for creative before scaling to LinkedIn
How retargeting and bidding strategies can turn awareness into conversion—without wasting budget
The hidden inefficiencies in LinkedIn Ads: how 1% of accounts can eat up 30% of your spend and how to fix it
This episode is packed with actionable takeaways for marketers looking to make their LinkedIn ads work harder, build better audience funnels, and ultimately rethink their approach to B2B social. Tune in for an insightful discussion on how to win on LinkedIn by thinking like a B2C brand.
Host
Joaquin Dominguez, Head of Marketing at Adzact
Guests
Lorraine Bellon, Senior Product Marketing Manager at Security
Felipe Moreno King, Senior Web Growth Manager, B2B, SaaS at Zendesk
LeTísha Shaw, Senior Director of Product Marketing at UserTesting
(+ 2 seats available)
April 1st, 5:30 PM (UK)/ 9:30 AM (PT)
Online
