Our tried-and-true methods are failing us, creating a storm of problems: outreach efforts are falling flat, growth strategies need reevaluation, securing quality leads is increasingly difficult, and sales and marketing might as well be speaking different languages. In this session, we dissect what’s working and what’s not in today's pipeline-building world. It’s a bit scary but crucial if we all want to keep up.

Which metrics truly matter? How can you use them effectively without feeling overwhelmed? We'll dive into these questions and more, aiming to enhance your ability to make data-driven decisions that boost your marketing campaigns' effectiveness and drive business growth.

Explore how leading B2B marketers are using emotional storytelling to drive engagement, build trust, and create lasting connections with their audience. We’ll share strategies for balancing emotional resonance with professional credibility and highlight examples of campaigns that hit the right emotional notes.

Do you oversee substantial ad budgets on LinkedIn—$500K, $1M, or more? Have you ever wondered what LinkedIn is offering others in your position? Are you getting the best possible insights, tools, and service from your account rep?

Join us for an exclusive, invite-only roundtable where LinkedIn's top advertisers come together to share experiences and uncover the nuances of working with LinkedIn account representatives. This is your chance to discuss, compare, and level the playing field in a confidential, peer-led environment.

In this episode, we explore the key factors driving the spread of innovations in B2B technology adoption. We'll focus on elements like relative advantage, ease of use, and observable results, while also examining how media and word-of-mouth influence early and long-term success. Our expert panel will share real-world experiences on what has worked for them in accelerating tech adoption and driving growth. Join us for a discussion on how B2B marketers and product developers can apply these insights to ensure their innovations gain traction.

Let's face it: every SaaS scale-up is finding it tough to build up their sales pipeline right now. It's not just the market - our tried-and-true methods are failing us, creating a storm of problems. Join us for a no-holds-barred in-person event with panellists from Personio, Deel, HiBob, Chatermill and Propolis. We’ll dissect what’s working (and what’s not) in today’s pipeline-building world. It's a bit scary, but crucial if we all want to keep up.

How can companies effectively market their products and services in 2024, given the challenge of reduced budgets and smaller teams? We will discuss marketing strategies in times of crisis, such as economic downturns and global conflicts, and the impact of emerging AI technologies on marketing.

Discover the secrets behind B2B brands that have cracked the code on Community Hacking. We’ll dive into how to create, nurture, and activate communities that drive growth, featuring actionable insights and examples of brands that turned peer networks into their biggest asset.

Join a panel of B2B marketers as we explore how to achieve Strategic Alignment between sales and marketing leadership to create unified growth strategies. We’ll discuss the importance of collaboration at the leadership level, sharing insights on navigating organizational shifts, maintaining political power, and demonstrating the value of marketing-driven leads.

Our playbooks are being tested like never before: quotas are harder to hit, customer churn is on the rise, and scaling revenue sustainably feels like an uphill battle. In this session, JD Miller, author of The CRO’s Guide to Winning, joins us to tackle the toughest challenges facing revenue leaders today. We’ll break down what’s working, what’s outdated, and how to adapt to thrive in today’s high-pressure environment. Bring your questions—this is your chance to get direct insights from one of the best in the business.