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How can companies effectively market their products and services in 2024, given the challenge of reduced budgets and smaller teams? We will discuss marketing strategies in times of crisis, such as economic downturns and global conflicts, and the impact of emerging AI technologies on marketing.

Discover the secrets behind B2B brands that have cracked the code on Community Hacking. We’ll dive into how to create, nurture, and activate communities that drive growth, featuring actionable insights and examples of brands that turned peer networks into their biggest asset.

In this episode, we explore how refining inbound marketing strategies can significantly bolster outbound sales efforts. By creating compelling content and establishing a strong online presence, businesses can attract high-quality leads that not only engage with inbound channels but also enhance the effectiveness of outbound initiatives. This synergy ensures that sales teams approach prospects who are already familiar with the brand, leading to more productive conversations and higher conversion rates.

In this episode of B2B Marketing Futures, we explore how marketing teams are borrowing from the world of project management to drive smarter, faster, and more aligned campaigns. As B2B organisations grow more complex, the ability to plan, execute, and optimise with precision has never been more important.

In this upcoming episode, we’ll explore how B2B marketers are starting to use Clay as a central part of their broader marketing technology (MarTech) ecosystems. The conversation will focus on real-world challenges our guests are navigating and the ways Clay is (or isn’t yet) helping them solve them.

In this episode, we delve into the dynamics that drive the adoption and diffusion of innovations within the B2B sector. Understanding these factors is crucial for businesses aiming to introduce new products or services successfully.

As generative AI tools flood the market, B2B marketing teams are navigating a wave of innovation — and a growing list of challenges. In this episode of B2B Marketing Futures, we explore what it really takes to adopt AI responsibly, accurately, and at scale.

In this upcoming episode, we’ll explore how sales enablement is helping B2B teams succeed in outbound and account-based marketing (ABM). The conversation will be shaped by real challenges our guests are facing, and the ways they’re using enablement to support pipeline growth and better team alignment. We’ll focus on practical insights and what actually works on the ground.

In this upcoming episode, we’ll explore how high-performing B2B teams are built through strong collaboration between functions like product, sales, operations, paid media, content, and field marketing. We’ll hear from leaders working across these areas and dig into how they align day-to-day execution, share context, and work toward shared outcomes. The final topics will be shaped by guest conversations, but we’ll focus on what actually drives performance across teams.

In this upcoming episode, we’ll explore how marketing teams are taking a more active role in fixing pipeline issues — not just by generating more leads, but by improving the quality, timing and relevance of what enters the funnel. We’ll speak with B2B leaders across demand gen, product marketing, and RevOps about the strategies they’re using to close the gap between effort and revenue.