Higher productivity and efficiency through Project Marketing
In this episode of B2B Marketing Futures, we explore how marketing teams are borrowing from the world of project management to drive smarter, faster, and more aligned campaigns. As B2B organisations grow more complex, the ability to plan, execute, and optimise with precision has never been more important.
We’ll hear from marketing leaders and operations professionals who are championing a new way of working: treating campaigns not as one-off activities, but as structured projects that demand ownership, process, and cross-functional visibility.
What to expect:
Strategic alignment between marketing and operations: How does project management help bring demand generation strategies to life with fewer missteps and greater cohesion?
Common campaign pitfalls and how to avoid them: From missed timelines to clashing messages, we discuss how a project-first mindset helps mitigate risk.
Tools, rituals, and frameworks: Hear which project management tools and routines actually help B2B teams stay focused without slowing them down.
Stakeholder coordination at scale: Learn how top teams keep marketing, sales, customer success, and vendors aligned — even across multiple time zones and touchpoints.
Agility in the face of change: How do B2B marketers stay adaptable when the market, budgets, or internal priorities shift overnight?
The rise of the Marketing PMO: Is it time for marketing to formalise its own project management office?
Whether you’re in marketing ops, campaign planning, or content delivery, this episode will give you practical ideas and future-proof strategies for operating with greater clarity and impact.
Host
Joaquin Dominguez, Head of Marketing at Adzact
Guests
Alex Long, Senior Manager, Marketing OperatiSense
Jacqueline Murphy, Marketing Campaign Manager at Reveal
Raveen McFarlane, Marketing Automation Manager at Bluebeam Inc.
(+3 seats available)
May 7th, 5:00 PM (UK)/ 9:00 AM (PT)
Online
