How B2B Marketers Can Get the Most Out of Clay
In this upcoming episode, we’ll explore how B2B marketers are starting to use Clay as a central part of their broader marketing technology (MarTech) ecosystems. The conversation will focus on real-world challenges our guests are navigating and the ways Clay is (or isn’t yet) helping them solve them.
We’ll tailor the discussion based on a live briefing call with our guests, but likely themes will include:
Data Enrichment for Personalisation & Segmentation
How marketers are using Clay to enrich contact and account-level data, and how that fuels smarter segmentation, more relevant messaging, and stronger ABM execution.Integrating Clay with CRMs, Ad Platforms & AI Tools
Where Clay fits in the modern tech stack. We’ll explore how teams are connecting it to CRMs like HubSpot, ad platforms like Meta and LinkedIn, and AI agents that handle personalisation or scoring—often via tools like n8n or custom APIs.Lead Scoring & ICP Alignment on a Budget
How some teams are bypassing expensive intent providers and instead using Clay to build internal lead scoring models—anchored in enriched data and carefully aligned with their Ideal Customer Profile.Clay as an Operational Backbone for Outbound & ABM
Why some marketers are using Clay almost like a lightweight CRM, storing dynamic audience tables, powering outbound workflows, and triggering campaign actions when key data changes.Avoiding Pitfalls & Wasted Credits
A look at common mistakes, like enriching too many bad-fit accounts or working in silos without agreed ICP definitions, and how smart teams are keeping budgets tight while getting high ROI from Clay.
This episode is designed for B2B marketers, growth leaders, and RevOps professionals eager to get more value from Clay while integrating it seamlessly into their existing tools and processes. As always, we’ll share honest reflections, practical frameworks, and a few “what-not-to-do” stories to help you avoid the common traps.
Host
Joaquin Dominguez, Head of Marketing at Adzact
Guests
Justin Noll, Vice President of Marketing at Sense
Daniel Rodgers, AI Automation Manager at Trainual
(+3 seats available)
May 8th, 2:00 PM (UK)/ 6:00 AM (PT)
Online
