How B2B Teams Win When They Operate as One

In this upcoming episode, we’ll explore how high-performing B2B teams are built through strong collaboration between functions like product, sales, operations, paid media, content, and field marketing. We’ll hear from leaders working across these areas and dig into how they align day-to-day execution, share context, and work toward shared outcomes. The final topics will be shaped by guest conversations, but we’ll focus on what actually drives performance across teams.

Key topics we’re likely to cover include:

• What high performance looks like across functions
  Great teams don’t work in isolation. We’ll discuss how sales, marketing, product, and ops stay aligned on customer needs, and how that clarity drives better messaging, launches, and campaigns.

• Sales and marketing working as one
  We’ll explore how field, paid, and content teams are partnering with sales to reach accounts more effectively. That includes what gets shared, how feedback flows, and how everyone stays focused on pipeline impact.

• Turning insights into action
  From sales calls and field events to ad performance and product usage, every team sees a different slice of the customer. We’ll look at how the best teams connect those dots and use shared insights to move faster and make smarter decisions.

• Shared planning and prioritisation
  When goals are aligned across functions, it’s easier to prioritise the right work. We’ll talk about how successful teams set targets, plan campaigns, and avoid last-minute scrambles.

• Reducing friction between handoffs
  Strong teams know who owns what and when. We’ll break down how to create smoother transitions between teams, like content to paid, product to sales, or field to ops,  without slowing things down.

This episode is for anyone building or leading in a B2B organisation, especially across product, sales, marketing, ops, content, paid, or field. Expect practical ideas on how to improve collaboration, move faster as a team, and keep everyone focused on the work that drives results.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Alison Connor, Senior Manager, Global Product Marketing -Salesforce at Veeam Software

• Sofia Sulikowski, Product Marketing Lead at Atlan

• Paula Medeiros, Global Growth Marketing and BizOps at Palo Alto Networks

• (+2 seats available)

May 21st 1:30 PM (UK)/ 05:30 AM (PT)
Online