Fixing the Pipeline Problem: How Marketing Can Unlock Growth

In this upcoming episode, we’ll explore how marketing teams are taking a more active role in fixing pipeline issues — not just by generating more leads, but by improving the quality, timing and relevance of what enters the funnel. We’ll speak with B2B leaders across demand gen, product marketing, and RevOps about the strategies they’re using to close the gap between effort and revenue. The final conversation will be shaped by guest insights and current challenges, but we expect to dig into themes like these:

• Diagnosing the real pipeline problem
  Is the issue volume, fit, velocity or something else? We’ll look at how marketing and sales teams are working together to pinpoint where pipeline is breaking down — and what to measure beyond MQLs.

• Refining ICP and targeting smarter
  Strong pipeline starts with clarity on who you're for. We’ll explore how teams are revisiting their Ideal Customer Profile and using richer data to avoid wasting spend and sales time on low-fit leads.

• Creating content that drives movement
  Not all content builds pipeline. We’ll discuss how marketers are creating assets that speak to real buying triggers — helping prospects move from curiosity to conversation, especially in longer B2B cycles.

• Activating the right channels at the right time
  Whether it's paid, outbound, field or partner-led, timing and relevance matter. We’ll cover how teams are mapping channel activity more tightly to pipeline stages and buying signals.

• Working the funnel together
  The best pipeline strategies today are shared efforts. We’ll dig into how marketing is aligning more deeply with sales, operations, and product to influence pipeline all the way through to closed-won.

This episode is for B2B marketers, demand gen leaders, and RevOps professionals who want to move beyond lead volume and start solving for real pipeline outcomes. You’ll hear what’s working, what to rethink, and how to make your marketing a lever for revenue growth.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• (+5 seats available)

May 29th, 5PM (UK) / 9 AM (PT)
Online