Trustworthy AI in Marketing – Accuracy, Governance & Scale

As generative AI tools flood the market, B2B marketing teams are navigating a wave of innovation — and a growing list of challenges. In this episode of B2B Marketing Futures, we explore what it really takes to adopt AI responsibly, accurately, and at scale.

We’ll hear from experts at the intersection of marketing operations, procurement, and AI strategy who are working to ensure that automation delivers real business value without compromising on brand integrity, compliance, or customer trust.

What to expect:

The risks behind the hype: From hallucinations and compliance gaps to poor data foundations, we’ll unpack the most pressing challenges marketers face when integrating AI into their workflows.

Governance and accuracy at scale: How do high-performing teams manage quality control, validate AI outputs, and embed human oversight without losing speed?

Smart AI procurement and vendor evaluation: Learn how marketing ops leaders are building business cases, vetting AI tools, and aligning cross-functional teams to drive safe adoption.

Ethical AI in practice: What does “responsible AI” actually look like in B2B marketing — and who’s doing it well?

Preparing for what’s next: As AI becomes core to creative, campaign, and customer strategies, we’ll reflect on what success looks like today and how to plan for a more intelligent future.

Whether you’re trialling your first AI tool or scaling complex automation across your stack, this episode offers practical insights into building a trustworthy, effective AI-powered marketing function.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Alex Long, Senior Manager, Marketing Operations at AlphaSense

• Philip Miller, Senior Product Marketing Manager & AI Strategist at Progress

• (+3 seats available)

May 13th, 1:00 PM (UK)/ 5:00 AM (PT)
Online