Join a panel of B2B marketers as we explore how to achieve Strategic Alignment between sales and marketing leadership to create unified growth strategies. We’ll discuss the importance of collaboration at the leadership level, sharing insights on navigating organizational shifts, maintaining political power, and demonstrating the value of marketing-driven leads.

Tom Gatten and Adrian Hobbs have spent ten years helping B2B companies get to know their audience better. In this webinar, they'll explore why, for most B2B companies, it's harder than it should be to know your audience and what it means when you truly understand and love your Total Addressable Market (TAM).

Marketing Futures podcast