The 'Power of the Pod' in B2B: Unleashing the Potential of Teamwork and Collaboration

Guest

Emanuela Mafteiu Senior Digital Marketing Manage, ForgeRock

On today's Adzact Flash Insight 💡, Emanuela Mafteiu, Senior Digital Marketing Manager at ForgeRock, offered a fresh perspective on team dynamics in B2B environments. Her concept? The 'Power of the Pod.'

Emanuela discussed how sales and marketing teams must function like interconnected units – much like yin and yang. This approach, which she calls the 'power of the pod', involves forming cross-functional teams to collaboratively work on digital campaigns and creative projects.

It’s about combining diverse skills and perspectives for comprehensive solutions.

The 'pod' model – akin to a 'Tiger Team' – emphasizes the importance of teamwork and shared goals. According to Emanuela, such collaboration is essential for gaining valuable insights, particularly from sales, which can significantly influence the direction and success of projects.

How do you see this approach fitting into your organisation's strategy? Join the conversation and share your views on implementing the 'Power of the Pod' in your team.