Enhance B2B Nurture Strategies with B2C Practices: Claire's Insights

Adzact Flash Insights
Written By Joaquin Dominguez
 

Guest

Clair Pitman-Massie Vice President of Field and Digital Marketing, EMEA, ForgeRock

Claire sheds light on how B2B marketing can enhance nurture strategies by observing B2C practices. She emphasizes fostering customer loyalty and adopting a multi-channel, creative approach. "Let's bring the engagement and urgency from B2C to B2B, making nurturing an integral part of the customer journey, not just an afterthought," says Claire.

Joaquin Dominguez
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