Demand Generation Techniques
In this episode we will explore attribution challenges. This discussion, led by industry experts, navigates the complexities of accurately measuring marketing efforts, balancing short-term and long-term goals, and leveraging innovative measurement techniques. Their insights provide a comprehensive guide for enhancing marketing strategies and achieving more precise attribution in B2B contexts.
Thought Leadership in B2B Marketing: Expert Insights & Strategies
Marketing Futures podcast
Sales and Marketing Alignment
Join a panel of B2B marketers as we explore how to achieve Strategic Alignment between sales and marketing leadership to create unified growth strategies. We’ll discuss the importance of collaboration at the leadership level, sharing insights on navigating organizational shifts, maintaining political power, and demonstrating the value of marketing-driven leads.