Demystifying Ad Jargon for B2B Brands: How is a DSP different to an SSP? What is programmatic ad buying vs an ad platform?

30 Jan

The Ad Tech ecosystem is full of jargon. Surely it can’t be as complicated as it sounds?

Tom Gatten and Prash Majmudar, CEO and CTO of B2B Ad Platform Adzact, will attempt to explain it all!

If we are successful, by the end, you’ll be able to invest in the right type of platform confidently, and we’ll open up new opportunities for people who may have been put off by the complicated language from learning how to take advantage of the opportunities.

Host
Tom Gatten - CEO and Founder of Adzact / Prash Majmudar - CTO and Founder of Adzact

Feb 15th , 2024 10:30-11:00 PM GMT
Online

Ad-PlatformDSPSSPProgrammaticAd-Buying

Joaquin Dominguez

Demystifying Ad Jargon for B2B Brands: How is a DSP different to an SSP? What is programmatic ad buying vs an ad platform?

Thought Leadership for B2B Marketing

Mastering Internal Visibility: Strategies for Promoting Your Work and Value