Competing for Attention Without Breaking the Bank
In today’s fast-paced B2B marketing world, standing out without overspending is a challenge. In this exclusive report, top marketing leaders discuss their strategies for reaching niche audiences, refining Ideal Customer Profiles, and using retargeting to drive conversions. Learn how to compete effectively and efficiently, no matter the size of your budget.
Understanding the B2B Buying Committee: Uncovering Hidden Decision Makers
In this insightful talk, Jadis Tillery shares her approach to navigating complex B2B transformations by focusing on understanding the entire buying committee. Drawing on her extensive experience across various sectors, Jadis highlights the importance of not just knowing your ideal client profile but diving deeper into the nuances of your customer personas.
Marcus Sheridan on Customer Obsession
In this episode, Marcus Sheridan delivers a powerful message on the common misconception of being "customer-obsessed" in today's business landscape. While many companies claim to prioritise their customers, Marcus challenges this notion by revealing that most organisations, particularly in their sales and marketing efforts, fall short of truly addressing what buyers need. Drawing from his book, he introduces the "Big Five" – the key topics every buyer researches before making a decision: cost, problems, comparisons, reviews, and best options.
Unveiling ABM's Real Impact on B2B Marketing - How Broad Is It? Can It Scale?
Marketing Futures podcast
