Multicultural Differences
Jonathan Connor, Marketing Manager at NVIDIA, explains the cultural nuances when entering new markets - "Straightforward translation really doesn't cut the mustard".
Diversification into new markets or categories
It's not an automatic win when a well-established brand like Maersk or Adobe diversifies into new markets or categories. David and Mariette highlight the importance of foundational research in understanding the landscape, identifying the players, and pinpointing where you can succeed. Without that groundwork, even big brands can stumble.
B2B Marketing in 2024: How to cope with reduced budgets and smaller teams?
Discover key insights from industry leaders on navigating B2B marketing in 2024 amidst reduced budgets and smaller teams. This comprehensive report covers strategies for budget constraints, product marketing, sales alignment, organic marketing, community building, customer journey, attribution challenges, market adaptation, creativity in advertising, and customer retention.
