Diversification into new markets or categories

Adzact Flash Insights
Written By Joaquin Dominguez
 

Guests

  • David Reid, VP of Global Growth at Transmission

  • Mariette Ferreira, CMO at PPRO

It's not an automatic win when a well-established brand like Maersk or Adobe diversifies into new markets or categories. David and Mariette highlight the importance of foundational research in understanding the landscape, identifying the players, and pinpointing where you can succeed. Without that groundwork, even big brands can stumble.

Joaquin Dominguez
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