Pre-Requisites for ABM

Adzact Flash Insights
Written By Joaquin Dominguez
 

Guest

Ben Bulpett, Vice President of Performance Marketing, Algolia

In this podcast snippet, delve into the foundational aspects of Account-Based Marketing (ABM) as our guest Ben Bulpett discussed. Understand why securing organisational buy-in is crucial and how ABM's long-term approach often contrasts with the immediate expectations of sales teams. It's not just about chasing short-term leads; it's about recognising the enduring value of ABM.

Joaquin Dominguez
Previous

Sales aspirations and market realities
Next

”Perfect Attribution”