Understanding the B2B Buying Committee: Uncovering Hidden Decision Makers
Guest
Jadis Tillery, Fractional CMO and Founder of IKWE
In this insightful talk, Jadis Tillery shares her approach to navigating complex B2B transformations by focusing on understanding the entire buying committee. Drawing on her extensive experience across various sectors, Jadis highlights the importance of not just knowing your ideal client profile but diving deeper into the nuances of your customer personas.
Referencing recent research by Mimi Turner of LinkedIn's B2B Institute and Bain & Company, Jadis emphasises the need to shift from traditional B2B marketing to a more sophisticated "buyer group marketing." This involves recognising and addressing the needs of all decision-makers within the buying process, including those who are often overlooked, like procurement or finance VPs.
Whether you're in SaaS, consulting, or any B2B industry, this video will provide valuable insights into how understanding the full spectrum of your buyer committee can lead to more effective marketing and sales strategies. Don't miss this deep dive into buyer dynamics and how you can leverage this knowledge for business success.
