B2B Marketing in 2024: How to cope with reduced budgets and smaller teams?
Discover key insights from industry leaders on navigating B2B marketing in 2024 amidst reduced budgets and smaller teams. This comprehensive report covers strategies for budget constraints, product marketing, sales alignment, organic marketing, community building, customer journey, attribution challenges, market adaptation, creativity in advertising, and customer retention.
Hacking Organic
Everyone is on LinkedIn. Identifying your accounts precisely and understanding your Ideal Customer Profile means Sales Navigator can pinpoint every person in your Total Addressable Market by name. 'Hacking Organic - Making it Behave Like Paid' takes this concept further in a roundtable discussion featuring the Heads of Product Marketing from PhantomBuster and Lemlist.
B2B Marketing in 2024: How to cope with reduced budgets and smaller teams?
How can companies effectively market their products and services in 2024, given the challenge of reduced budgets and smaller teams? We will discuss marketing strategies in times of crisis, such as economic downturns and global conflicts, and the impact of emerging AI technologies on marketing.
