What Make Innovations Spread?

In this episode, we will explore the key factors driving the spread of innovations in B2B technology adoption. We'll focus on elements like relative advantage, ease of use, and observable results, while also examining how media and word-of-mouth influence early and long-term success. Our expert panel will share real-world experiences on what has worked for them in accelerating tech adoption and driving growth. Join us to discuss how B2B marketers can apply these insights to ensure their innovations gain traction.

Hosts

• Joaquin Dominguez, Head of Marketing at Adzact

• Tom Gatten, CEO and Founder at Adzact

Guests

• Lauren King, CMO at Speechmatics

• Sophie Gladstone-Sutcliffe, Customer Marketing Manager at Coupa Software

• (+3 seats available).

Dec 5th, 03:00-4:00 PM ( London - Zoom)
Online