Should We Leverage Emotion in B2B Marketing?

Emotion in B2B Marketing is an often-overlooked driver of engagement, yet it holds the key to truly resonating with decision-makers and buyers. In a world of data-driven strategies and rational pitches, how can brands harness emotional storytelling to stand out?

We’ll uncover why emotion matters in B2B, exploring real-world examples of campaigns that successfully tapped into emotional triggers to build trust, loyalty, and action. Learn how to balance emotional appeal with professional credibility, and discover the science behind why humans – even in a business context – buy on emotion and justify with logic.

Share your experiences of emotionally impactful campaigns, hear lessons from industry experts, and gain practical tips for weaving emotion into your next marketing strategy.

Hosts

• Joaquin Dominguez, Head of Marketing at Adzact

• Tom Gatten, CEO and Founder at Adzact

Guests

• Agustina Caprino, Global Employee Advocacy Leader at BCG

• (+ 4 seats available).

January 23rd, 5:00 PM (UK)
Online