The CRO’s Guide to Winning: Strategies for Revenue Leaders at Every Stage - In collaboration with JD Miller

Revenue generation is the ultimate goal for every CRO and CMO, yet it’s often riddled with challenges: setting realistic targets, building high-performing teams, balancing new business with retention, and aligning sales and marketing to drive measurable growth. No matter the stage of your business—whether you're scaling a startup, navigating hyper-growth, or refining strategies in an established organisation—how do you consistently deliver results without burning out your team or missing opportunities?

In this episode, we’ll explore the universal challenges faced by revenue leaders and uncover the strategies to overcome them. JD Miller, author of The CRO’s Guide to Winning in Private Equity, will share proven frameworks for building sustainable revenue engines. From annual planning and quota setting to aligning cross-functional teams and crafting impactful sales playbooks, JD brings decades of hard-won experience to the table.

This conversation isn’t just about hitting your number—it’s about creating repeatable, scalable systems that work at every stage of growth. Whether you’re a CMO, CRO, or an aspiring revenue leader, this is your chance to learn practical approaches to overcome roadblocks and build predictable growth. Bring your challenges, your successes, and your curiosity—we’ll provide the tools and insights to help you thrive.

Hosts

• JD Miller, PhD., Author of The CRO’s Guide to Winning in Private Equity

• Tom Gatten, CEO and Founder at Adzact

Guests

• Lauren King, CMO at Speechmatics

• (+ 3 seats available).

Feb 6th, 5PM UK
Online