ABM Trade-Offs

In this episode, we will dive into one of the most pressing dilemmas in Account-Based Marketing (ABM): balancing short-term wins against long-term value. Is ABM best suited for driving immediate results, or should marketers focus on cultivating deep, lasting relationships that pay off over time? We’ll explore the trade-offs between quick lead generation tactics and building long-term brand equity.

Join industry experts as they debate which approach offers the greatest return, and whether it's possible to strike the right balance. Should your ABM strategy prioritize immediate ROI, or invest in longer-term relationship-building? If you’re wrestling with how to align ABM with both short-term revenue goals and long-term growth, this discussion is for you. Expect diverse opinions, practical insights, and actionable strategies that you can apply to your marketing efforts

Hosts

• Joaquin Dominguez, Head of Marketing at Adzact

• Tom Gatten, CEO and Founder at Adzact

Guests

• Ben Bulpett, Senior Director Global Field and Partner Marketing at Algolia

• Maissa Moussa, Principal Campaign Manager- Global Campaigns and Demand Generation at Hexagon

• Andreea Ceasar, Senior Marketing Manager at Trendmicro

• (+2 seats available).

Nov 28th, 03:00-4:00 PM ( London - Zoom)
Online