SEO in the TikTok & ChatGPT Era

What happens when the most valuable segment of your audience is doing their Search and Discovery for services like yours on services like ChatGPT(Bing) or Gemini(Google) that you're doing any SEO for?!
Are you optimising for TikTok recommdations of your service?

Join us for a conversation with Pablo Lopez, an SEO specialist from the global agency Dept, to uncover how ChatGPT, TikTok and Gemini determine your content's 'Expertise, Experience, Authoritativeness and Trustworthiness' to ensure you are still getting seen in this new world.

Pablo will share the innovative SEO practices that are shaping the future of SEO. You'll also learn about how brands are adapting to changes such as the phasing out of 3rd party cookies and the transition to GA4. Additionally, we'll discuss the pivotal role of content quality in Google's algorithm updates.

We'll explore the dynamic landscape of SEO 2.0, where visual strategies on platforms like TikTok are making significant impacts in sectors like hospitality and travel. Don't miss out on this journey through the cutting-edge of SEO, where simplicity answers complex queries and strategic content clustering reigns supreme.

Whether you're targeting B2B or B2C, this conversation will reveal how to maintain clarity in your marketing position and establish yourself as a content authority in your niche.

Join Precision-Punks, the fastest-growing community of serious B2B Marketers. Learn and share what you know.

Speaker

• Pablo Lopez, SEO expert at Dept Agency

Apr 9th , 2024 12:30-1:30 PM GMT
Online