Unlocking Media Partnerships for your B2B Brand
Unlocking Media Partnerships for your Brand with Victoria Pawsey (Media Partnerships manager at BCG) and Emma Winchurchbeale (VP Growth Partnerships at the Economist)
Media Partnerships are the road less-travelled in the homogenised world of paid ads on Google, Meta and LinkedIn, but they can be a goldmine of highly-qualified audiences. BCG is one of the World's leading users of effective media partnerships, hear Victoria discuss how she qualifies in or out partnerships, and extracts maximum value from each. Emma will share with us how to maximise the value of the service and network opportunities that partnerships with relevant partnerships offer, as well as how to say no to the wrong opportunities!
Learn what opportunities and risks are involved in cutting out the middle-man and forging a path direct to media publishers!
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Guests
Emma Winchurchbeale, VP Growth Partnerships at the Economist
Victoria Pawsey, Media Partnerships Director at BCG
Apr 3rd , 2024 12:30-1:30 PM GMT
Online
