B2B GTM in the AI Era

Upcoming Episode
Written By Joaquin Dominguez

AI now makes it possible to speak directly to every account with 100% personalised pain points. This shift is forcing a fundamental rethink of how we build pipeline and what role traditional digital advertising should play.

We’ll explore:

  • Are traditional digital ads still relevant in an AI-first world?

  • Is the art and creativity of advertising under threat, or about to be redefined?

  • How can hyper-personalisation make advertising more powerful, not less?

  • Do we need to rethink GTM from the ground up, and if so, how?

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Rashmi DeMarzi, Principal - Global Channel Initiatives and Optimization at Workday, associate professor at Columbia University 

  • Ander Frischer, SEO and AEO leader at Gong

  • Lisa Bonanno, Revenue and customer-focused marketing executive with 20+ years of experience 

  • Carl Carell, Co-Founder & CRO at GetAccept

  • Jill Ransome, Ex. Senior Vice President Marketing & Communications (Saas) at Unite

 

March 25th, 5:00 PM GMT
Online

 
 
Joaquin Dominguez
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