Audience Audit: Data Needs and Safety Explained

This document provides a detailed overview of the data requirements and security measures associated with the Audience Audit process within Adzact. It addresses common concerns regarding data access and privacy, particularly in relation to LinkedIn account integration.

Scope of Data Access:

The integration of a personal LinkedIn Account with Adzact for an Audience Audit is designed to analyse LinkedIn advertising activity over the past 12 months. It is important to note that this process:

  • Focuses Exclusively on LinkedIn Campaign Data: The primary purpose is to use campaign data to build your Ideal Customer Profile (ICP), Total Addressable Market (TAM), and assess the effectiveness of your advertising targeting.

  • Does Not Access Personal Data: There is no retrieval or usage of any personal data from your LinkedIn account. The Audience Audit is strictly limited to campaign-related information.

  • Respects User Privacy: The integration respects the privacy settings of your LinkedIn account and does not modify any personal account settings or data.

Data Usage for Audience Audit:

The data collected from your LinkedIn advertising campaigns is used for the following purposes:

  • Building Ideal Customer Profiles (ICP): To identify fit signals on our side, associated with the companies that are being served the most impressions, those that are engaging most enthusiastically and your most valuable customers. We analyse whether those companies have similar signals or not.

  • Determining Total Addressable Market (TAM): To estimate the overall potential market for your products or services.

  • Budget Allocation Analysis: To understand how much of your advertising budget is targeted towards high-fit accounts.

Security and Data Protection:

Adzact is committed to maintaining the highest standards of data security and privacy:

  • Encryption and Secure Data Transfer: All data transferred during the Audience Audit is encrypted and transmitted securely.

  • Data Handling Compliance: Our processes comply with GDPR and other relevant data protection regulations.

  • Strict Access Controls: Only authorised personnel with necessary roles have access to the campaign data, and this access is closely monitored and controlled.

Conclusion:

By participating in the Audience Audit, you gain valuable insights into your LinkedIn advertising performance with the assurance that your personal data remains untouched and secure. This process is an essential step in enhancing your digital advertising strategy and ensuring that your marketing budget is efficiently allocated.

For any further queries or specific concerns regarding the Audience Audit process, please feel free to contact us at privacy@adzact.com. Your trust and security are our top priorities at Adzact.


Adzact shall, in relation to any personal data processed in connection with the performance of its obligations under the Agreement:

(a) process personal data only on the written instructions of the Customer, unless Adzact is required by applicable laws to otherwise process that personal data. Where Adzact is relying on laws of the UK or of a part of the UK as the basis for processing personal data, Adzact shall promptly notify the Customer of this before performing the processing required by the applicable laws unless those applicable laws prohibit Adzact from so notifying the Customer.

(b) ensure that it has in place appropriate technical and organisational measures to protect against unauthorised or unlawful processing of personal data and against accidental loss or destruction of, or damage to, personal data, appropriate to the harm that might result from the unauthorised or unlawful processing or accidental loss, destruction or damage and the nature of the data to be protected, having regard to the state of technological development and the cost of implementing any measures (those measures may include, where appropriate, pseudonymising and encrypting personal data, ensuring confidentiality, integrity, availability and resilience of its systems and services, ensuring that availability of and access to personal data can be restored in a timely manner after an incident, and regularly assessing and evaluating the effectiveness of the technical and organisational measures adopted by it);

(c) ensure that all personnel who have access to and/or process personal data are obliged to keep the personal data confidential; 

(d) only transfer personal data outside of the UK or European Economic Area if Adzact has provided appropriate safeguards in relation to the transfer and it complies with its obligations under the Data Protection Legislation by providing an adequate level of protection to any personal data that is transferred; 

(e) assist the Customer, at the Customer’s cost, in responding to any request from a data subject and in ensuring compliance with its obligations under the Data Protection Legislation with respect to security, breach notifications, impact assessments and consultations with supervisory authorities or regulators;

(f) notify the Customer without undue delay on becoming aware of a personal data breach;

(g) at the written direction of the Customer, delete or return personal data and copies thereof to the Customer on termination of the Agreement unless required by any applicable laws to retain the personal data; and

(h) maintain complete and accurate records and information to demonstrate its compliance with this Annex.

3 The Customer consents to Adzact appointing the sub-processors identified in this Annex as third-party processors of personal data under the Agreement. The Customer generally consents to Adzact engaging third party processors to process personal data provided that: (i) Adzact provides at least 30 days’ prior notice of the addition of any third party processor, (ii) Adzact enters into a written agreement with such processor substantially on that third party’s standard terms of business or incorporating terms which are substantially similar to those set out in this Annex; and (iii) as between the Customer and Adzact, Adzact remains liable for any breach of this Annex that is caused by an act, error or omission of its sub-processor.

4 Adzact shall make available to the Customer all information necessary to demonstrate compliance with its obligations under this Annex and will allow for and contribute to audits, including inspections, conducted by the Customer or another auditor mandated by the Customer. The Customer will be responsible for all costs (including Adzact’s costs) of the carrying out of any such audit.